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~isPartOf:"Centre for Marketing working paper / Centre for Marketing, London Business School"
~person:"Smith, N. Craig"
~person:"Truger, Achim"
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Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig
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2007
Persistent link: https://www.econbiz.de/10003470307
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Consumers as drivers of corporate responsibility
Smith, N. Craig
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2007
Persistent link: https://www.econbiz.de/10003470299
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