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~isPartOf:"Channel strategies and marketing mix in a connected world"
~person:"Bogaschewsky, Ronald"
~person:"Huo, Baofeng"
~person:"Klumpp, Matthias"
~person:"Lee, Hau Leung"
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Beziehungsmarketing
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Distribution channel
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Dual channels
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Lieferantenmanagement
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Lieferkette
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On-demand customization
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Preismanagement
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Pricing
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Pricing strategy
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Product differentiation
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Product variety
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Produktdifferenzierung
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Bogaschewsky, Ronald
Huo, Baofeng
Klumpp, Matthias
Lee, Hau Leung
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Chen, Li
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Najafi-Asadolahi, Sami
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Channel strategies and marketing mix in a connected world
Advanced Studies in Supply Management
16
International journal of production economics
13
SpringerLink / Bücher
11
Arbeitspapiere der FOM
8
Supply chain management : an international journal
7
Journal of operations management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Production and operations management : an international journal of the Production and Operations Management Society
5
Schriftenreihe Logistikforschung
5
Springer eBook Collection
5
Advanced studies in supply management
4
International journal of production research
4
International journal of logistics : research and applications
3
International journal of physical distribution & logistics management : IJPD & LM
3
International series in operations research & management science
3
Manufacturing & service operations management : M & SOM
3
Operational integration
3
Stanford University Graduate School of Business research paper
3
The international journal of logistics management
3
The journal of business & industrial marketing
3
Data science and innovation in supply chain management : how data transforms the value chain
2
International Series in Operations Research & Management Science
2
Journal of management science and engineering
2
Operations management ; Vol. 4
2
Operations research
2
Total quality management & business excellence
2
Working paper series of the Institute of Business Management
2
ZfbF-Sonderheft
2
A long view of research and practice in operations research and management science : the past and the future
1
Adapting to the future : how digitalization shapes sustainable logistics and resilient supply chain management
1
Adapting to the future : maritime and city logistics in the context of digitalization and sustainability
1
Business horizons
1
Data science in maritime and city logistics : data-driven solutions for logistics and sustainability
1
Dienstleistungsmanagement in Theorie und Praxis
1
Dimensionen der Logistik : Funktionen, Institutionen und Handlungsebenen
1
Einkauf : die unterschätzte Macht ; wie ein guter Einkauf den Unternehmenswert steigert - Erfolgsbeispiele aus der Praxis
1
Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
1
Global logistics management : sustainability, quality, risks
1
Global supply chain quality management : product recalls and their impact
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On-demand customization and channel strategies
Chen, Li
;
Cui, Yao
;
Lee, Hau Leung
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 165-192)
.
2020
Persistent link: https://www.econbiz.de/10012146863
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