Bruce, Emmanuel; Keelson, Solomon; Amoah, John; Egala, … - In: Cogent Business & Management 10 (2023) 1, pp. 1-20
and sustainability. This research explores the integration of social media in SME manufacturing firms' activities toward … PLS-SEM techniques for the analysis. Research findings revealed that social media integration proved a direct positive … offers practitioners and researchers knowledge regarding social media integration among SMEs in emerging economies. …