Chia, Ricky Chee- Jiun; Efendi, Magdalene; Liew, Venus … - In: Cogent Business & Management 10 (2023) 2, pp. 1-19
Many businesses were badly impacted as consumer spending habit shifted due to Covid-19 outbreak. The purpose of this study is to investigate consumer purchase intention on Boba drink during Covid-19. By adopting Theory of Planned Behavior, this study explores the influence of perceived...