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~isPartOf:"Cogent business & management"
~isPartOf:"Edward Elgar E-Book Archive"
~person:"Chuchu, Tinashe"
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Opt-in e-mail marketing influence on consumer behaviour : a Stimuli-Organism-Response (S-O-R) theory perspective
Ligaraba, Neo
;
Chuchu, Tinashe
;
Nyagadza, Brighton
- In:
Cogent business & management
10
(
2023
)
1
,
pp. 1-17
-mail advertising campaigns. The findings of the study are intended to advance the e-mail marketing
knowledge
base to help marketers …
Persistent link: https://www.econbiz.de/10014468682
Saved in:
2
Factors influencing food consumption satisfaction and purchase decisions of restaurant consumers
Maziriri, Eugine Tafadzwa
;
Rukuni, Tarisai Fritz
; …
- In:
Cogent business & management
8
(
2021
)
1
,
pp. 1-27
effect on positive word of mouth. This research adds new fresh
knowledge
to the established body of
knowledge
in the context …
Persistent link: https://www.econbiz.de/10012628374
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