Bruce, Emmanuel; Keelson, Solomon Abekah; Amoah, John; … - In: Cogent business & management 10 (2023) 1, pp. 1-20
and sustainability. This research explores the integration of social media in SME manufacturing firms' activities toward … theory, we employed a questionnaire survey to collect data from 417 managers/staff of SME manufacturing firms in Ghana, using … correlation with SME manufacturing firms' performance. Additionally, it was revealed that social media utilization has a positive …