Gonu, Eric; Agyei, Paul Mensah; Opoku, Richard Kofi; … - In: Cogent business & management 10 (2023) 1, pp. 1-20
Customer satisfaction is at the heart of any successful business entity. The influence of service quality on the role … of customer orientation in achieving greater customer satisfaction in the banking industry from the perspective of … whether service quality could influence the effect of customer orientation on customer satisfaction. The study adopts a …