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~isPartOf:"Cogent business & management"
~person:"Alhawamdeh, Hamzeh"
~subject:"Jordanian firms"
~type_genre:"Article in journal"
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Jordanian firms
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Alhawamdeh, Hamzeh
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The relationship between marketing capabilities and financial performance : the moderating role of
customer
relationship
management
in Jordanian SMES
Alhawamdeh, Hamzeh
;
Alafeef, Mahmoud Abdel Muhsen Irsheid
; …
- In:
Cogent business & management
11
(
2024
)
1
,
pp. 1-22
management practises and strategies and emphasise the critical role of
customer
relationship
management
(CRM) in improving the …
Persistent link: https://www.econbiz.de/10014526920
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