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~isPartOf:"Collaboration and competition in business ecosystems"
~isPartOf:"Labour economics : official journal of the European Association of Labour Economists"
~isPartOf:"Psychology & marketing"
~subject:"Brand image"
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"I'm a Mac" versus "I'm a PC" : personality differences between Mac and PC users in a college sample
Nevid, Jeffrey S.
;
Pastva, Amy
- In:
Psychology & marketing
31
(
2014
)
1
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pp. 31-37
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