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~isPartOf:"Collaborative customer relationship management : taking CRM to the next level; with 7 tables"
~isPartOf:"ERIM report series research in management"
~isPartOf:"Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis"
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Collaborative customer relationship management : taking CRM to the next level; with 7 tables
ERIM report series research in management
Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
Journal of retailing
14
Journal of retailing and consumer services
9
Handelsforschung
8
Journal of marketing
8
Journal of marketing research : JMR
8
SpringerLink / Bücher
8
Vertikales Marketing und Markenführung im Zeichen von Category-Management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Retail supply chain management : quantitative models and empirical studies
7
The international review of retail, distribution and consumer research
7
Industrial marketing management : the international journal for industrial and high-tech firms
5
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
5
Schriften zur Handelsforschung
5
Gabler Edition Wissenschaft
4
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
4
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
4
International journal of retail & distribution management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Hamburger Schriften zur Marketingforschung
3
Harvard-Business-Manager : das Wissen der Besten
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business research : JBR
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing : ZFP ; journal of research and management
3
Marketing letters : a journal of research in marketing
3
Reihe: Kundenorientierte Unternehmensführung
3
Arbeitspapiere des Lehrstuhls für Marketing und Handel an der Universität GH Essen
2
Asia Pacific journal of marketing and logistics
2
Commercio : rivista di economia e politica commerciale
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Controlling im Handel : innovative Ansätze und Praxisbeispiele
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Faculty research papers / The Fuqua School of Business, Duke University
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Göttinger Handelswissenschaftliche Schriften e.V. : GHS
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Industrial and corporate change
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ECONIS (ZBW)
8
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1
The moderating roles of relationship quality and dependency in retailers’ new product adoption decisions
Everdingen, Yvonne Maria van
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10008662388
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2
Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements
Nierop, Johannes Erjen Maurice van
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003303639
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3
Understanding the impact of brand delistings on assortment evaluations and store switching and complaining intentions
Sloot, Laurens M.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002513507
Saved in:
4
Point of Sale-Management-Auswirkungen auf das Konsumentenverhalten am Beispiel der Farbenabteilung einer Baumarktkette
Roß, Sebastian
- In:
Facetten des Konsumenten- und Käuferverhaltens in …
,
(pp. 124-149)
.
2011
Persistent link: https://www.econbiz.de/10009237556
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5
Der Einfluss des Category Management auf den Konsumenten
Rohrer, Roland
- In:
Facetten des Konsumenten- und Käuferverhaltens in …
,
(pp. 100-123)
.
2011
Persistent link: https://www.econbiz.de/10009237558
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6
The impact of brand and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
7
New ways of category management
Kracklauer, Alexander H.
(
contributor
)
- In:
Collaborative customer relationship management : taking …
,
(pp. 217-227)
.
2004
Persistent link: https://www.econbiz.de/10001921200
Saved in:
8
Collaborative category management on the Internet - basics to create and manage consumer-focused assortments in online-shops
Großweischede, Markus
- In:
Collaborative customer relationship management : taking …
,
(pp. 229-253)
.
2004
Persistent link: https://www.econbiz.de/10001921201
Saved in:
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