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~isPartOf:"College of Business working papers"
~subject:"Innovation"
~type_genre:"Aufsatz im Buch"
~type_genre:"Non-commercial literature"
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Technological innovation : generating economic results
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Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
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The market evolution and sales take-off of product innovations
Agarwal, Rajshree
(
contributor
);
Bayus, Barry L.
(
contributor
)
-
2002
-
[Elektronische Ressource]
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