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~isPartOf:"Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management"
~language:"eng"
~person:"Bruhn, Manfred"
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Marketing management
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Bruhn, Manfred
Reichwald, Ralf
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Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
Forum Dienstleistungsmanagement
5
European journal of marketing : EJM
3
Marketing : ZFP ; journal of research and management
3
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Consumer-brand relationships : theory and practice
1
Customer Experience : Forum Dienstleistungsmanagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Management research review
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No. 07(2010)
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Psychology & marketing
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Schriftenreihe des Zentrums für Ertragsorientiertes Bankmanagement
1
Service quality and management
1
Springer Reference Wirtschaft
1
Springer eBooks / Business and Economics
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SpringerLink / Bücher
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Strategies and communications for innovations : an integrative management view for companies and networks
1
Strategy and communication for innovation
1
Strategy and communication for innovation : integrative perspectives on innovation in the digital economy
1
The journal of brand management : an international journal
1
The journal of consumer marketing
1
Trade show management : planning, implementing and controlling of trade shows, conventions and events
1
WWZ - Forum - Forschungsberichte
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Wissenschaft & Praxis
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ECONIS (ZBW)
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Planning integrated marketing communications
Bruhn, Manfred
- In:
Communication and leadership in the 21st century : the …
,
(pp. 13-34)
.
2008
Persistent link: https://www.econbiz.de/10003780567
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