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~isPartOf:"Comparative politics"
~isPartOf:"European journal of marketing : EJM"
~subject:"Australia"
~type_genre:"Aufsatz in Zeitschrift"
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The duality of political brand equity
Phipps, Marcus
;
Brace-Govan, Jan
;
Jevons, Colin
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 496-514
Persistent link: https://www.econbiz.de/10008650066
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