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~isPartOf:"Competitiveness review : an international business journal incorporating Journal of global competitiveness"
~subject:"Markenimage"
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Competitiveness review : an international business journal incorporating Journal of global competitiveness
Journal of business research : JBR
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing brands in Africa : perspectives on the evolution of branding in an emerging market
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Marktorientierte Unternehmensführung : Grundkonzepte, Anwendungen und Lehre ; Festschrift für Hermann Freter zum 60. Geburtstag
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How companies from developing and emerging countries can leverage their brand equity in terms of place branding
Herstein, Ram
;
Berger, Ron
;
Jaffe, Eugene D.
- In:
Competitiveness review : an international business …
24
(
2014
)
4
,
pp. 293-305
Persistent link: https://www.econbiz.de/10010418182
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