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~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Online-Handel"
~subject:"Werbung"
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Computer-mediated marketing strategies : social media and online brand communities
International journal of electronic commerce : IJEC
Journal of advertising : official publication of the American Academy of Advertising
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International journal of advertising : the quarterly review of marketing communications
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Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) book series
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Digital and social media marketing : a results-driven approach
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International journal of e-business research : an official publication of the Information Resources Management Association
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Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
2
Strengthening loyalty of online gamers : goal gradient perspective
Teng, Ching-I
- In:
International journal of electronic commerce : IJEC
21
(
2016/2017
)
1
,
pp. 128-147
Persistent link: https://www.econbiz.de/10011654531
Saved in:
3
Consumer attitudes toward online video game purchases
Ozuem, Wilson
;
Borrelli, Michael
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 83-112)
.
2015
Persistent link: https://www.econbiz.de/10010481708
Saved in:
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