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~isPartOf:"Computer-mediated marketing strategies : social media and online brand communities"
~subject:"Soziales Netzwerk"
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Computer-mediated marketing strategies : social media and online brand communities
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Social media and its implications for marketing communications
Yankova, Irina
;
Ozuem, Wilson
- In:
Computer-mediated marketing strategies : social media …
,
(pp. 252-270)
.
2015
Persistent link: https://www.econbiz.de/10010481698
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