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~isPartOf:"Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols"
~subject:"Werbeplanung"
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Werbeplanung
Advertising planning
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Consumer credit
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Paris
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Psychology of advertising
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Albert, Anaïs
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Consommateurs & consommation : XVIIe-XXIe siècle : regards franco-espagnols
International journal of advertising : the quarterly review of marketing communications
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Beiträge zum Produkt-Marketing
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DUV: Wirtschaftswissenschaft
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Fachbuchreihe WiWi Kompetenz kompakt
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Faculty & research / Insead : working paper series
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Handbook of research on effective advertising strategies in the social media age
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INSEAD Business School Research Paper
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Journal of advertising research
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Journal of business research : JBR
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing
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Journal of marketing theory and practice
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Les cahiers de recherche / HEC Paris
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Marketing : ZFP ; journal of research and management
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Marketing strategy collection
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Notes et études documentaires
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The evolution of brands : from signals of quality to storehouses of trust
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Devenir bourgeois ou rester prolétaire? : une comparaison des stratégies publicitaires de deux grands magasins de vente à crédit parisiens à la belle époque : les grands magasins D...
Albert, Anaïs
- In:
Consommateurs & consommation : XVIIe-XXIe siècle : …
,
(pp. 195-220)
.
2015
Persistent link: https://www.econbiz.de/10011495898
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