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~isPartOf:"Consumer behavior review : CBR"
~subject:"Event-Marketing"
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Event-Marketing
Consumer behaviour
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fan behavior
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Consumer behavior review : CBR
Eventmanagement und Marketing im Sport : emotionale Erlebnisse und kommerzieller Erfolg
4
Sport management review
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International journal of sport management and marketing : IJSMM
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Sportmanagement : SPM
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BestMasters
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European Sport management quarterly : ESMQ
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International journal of advertising : the quarterly review of marketing communications
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Journal of business research : JBR
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Sport, Business and Management : an international journal ; SBM
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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International journal of event and festival management
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International journal of management & enterprise development : IJMED
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International journal of management, economics and social sciences : IJMESS
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International journal of sports marketing & sponsorship
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing communications
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Journal of vacation marketing : an international journal
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Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
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Schriftenreihe Marketing Management
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Schriftenreihe Sportökonomie in Forschung und Praxis
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Sport marketing in a global environment : strategic perspectives
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Sportökonomie : das Bayreuther Konzept in zehn exemplarischen Lektionen
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SpringerLink / Bücher
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Stand und Perspektiven der Eventforschung
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Strategies in sports marketing : technologies and emerging trends
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The global sport economy : contemporary issues
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Tourism management perspectives : TMP
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The effect of organizer-sponsor congruence on sponsor credibility and the moderating role of involvement
Santos, Luiz Silva dos
;
Lopes, Evandro Luiz
;
Santos, …
- In:
Consumer behavior review : CBR
6
(
2022
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013532225
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