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~isPartOf:"Consumer psychology in a social media world"
~subject:"Online-Handel"
~subject:"Online-Marketing"
~type_genre:"Aufsatz im Buch"
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Consumer psychology in a social media world
Social Branding : Strategien - Praxisbeispiele - Perspektiven
19
Handbook of research on integrating social media into strategic marketing
17
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
9
Cases on strategic social media utilization in the nonprofit sector
7
Computer-mediated marketing strategies : social media and online brand communities
6
E-marketing ; Vol. 1
6
Strategic corporate communication in the digital age
6
Contemporary issues in social media marketing
5
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
5
Digital and social media marketing : a results-driven approach
5
Digitale Kommunikation
5
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
5
Online reputation management in destination and hospitality : what we know, what we need to know
5
Web 2.0 : neue Perspektiven für Marketing und Medien
5
Digital Business in Africa : Social Media and Related Technologies
4
Leveraging computer-mediated marketing environments
4
Marketing in the cyber era : strategies and emerging trends
4
The SAGE handbook of social media marketing
4
WEB 2.0 : Hype oder Substanz?
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Analyzing the strategic role of social networking in firm growth and productivity
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
3
Digital advertising : theory and research
3
E-marketing ; Vol. 2
3
E-marketing ; Vol. 3
3
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
3
Ethical practice of social media in public relations
3
Handbook of research on the platform economy and the evolution of e-commerce
3
Harnessing the power of social media and web analytics
3
Interdisciplinary management research XVI ; 1
3
Marketing analysis in sport business : global perspectives
3
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Research perspectives on social media influencers and brand communication
3
Successful social media and ecommerce strategies in the wine industry
3
The Wiley Blackwell handbook of the psychology of the Internet at work
3
Advertising, promotion, and new media
2
Application of gaming in new media marketing
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Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
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The effects of goal publicity on goal persistence in the social media world
Jiao, Jinfeng Jenny
;
Cole, Catherine A.
- In:
Consumer psychology in a social media world
,
(pp. 111-131)
.
2016
Persistent link: https://www.econbiz.de/10011586340
Saved in:
2
Hearing their voice : when brand co-creation leads to social brand engagement
Dretsch, Heather Johnson
;
Kirmani, Amna
- In:
Consumer psychology in a social media world
,
(pp. 135-153)
.
2016
Persistent link: https://www.econbiz.de/10011586384
Saved in:
3
Marketing unhealthy foods to children on Facebook : Social policy and public health concerns
Harris, Jennifer L.
;
Heard, Amy
;
Kunkel, Dale
- In:
Consumer psychology in a social media world
,
(pp. 239-253)
.
2016
Persistent link: https://www.econbiz.de/10011587891
Saved in:
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