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~isPartOf:"Consumer-brand relationships : theory and practice"
~person:"Bauer, Hans H."
~person:"Martens, Bertin"
~subject:"Internet"
~subject:"Relationship marketing"
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Consumer-brand relationships : theory and practice
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Institute for Prospective Technological Studies digital economy working paper
3
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Die Betriebswirtschaft : DBW
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Gabler Edition Wissenschaft
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Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Information economics and policy : IEP
1
Journal of business economics : JBE
1
Marken im Einfluss des Internet : Markendialog März 2009
1
Marketing : ZFP ; journal of research and management
1
Zeitschrift für die gesamte Versicherungswissenschaft : Zeitschrift des Deutschen Vereins für Versicherungswissenschaft e.V.
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Love actually? : measuring and exploring consumers' brand love
Heinrich, Daniel
;
Albrecht, Carmen-Maria
;
Bauer, Hans H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 137-150)
.
2012
Persistent link: https://www.econbiz.de/10009739833
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