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~isPartOf:"Consumer-brand relationships : theory and practice"
~subject:"Brand"
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Beziehungsmarketing
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Relationship marketing
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Consumer-brand relationships : theory and practice
Journal of business research : JBR
70
The journal of product & brand management
68
The journal of brand management : an international journal
61
Journal of retailing and consumer services
58
Marketing intelligence & planning
18
Psychology & marketing
18
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Journal of strategic marketing
9
The journal of consumer marketing
9
European journal of marketing
8
Journal of service management
8
Business horizons
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
SpringerLink / Bücher
6
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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1
Corporate identity and its reflective effect in developing brand relationships
Suvatjis, Jean Yannis
;
De Chernatony, Leslie
- In:
Consumer-brand relationships : theory and practice
,
(pp. 351-381)
.
2012
Persistent link: https://www.econbiz.de/10009739808
Saved in:
2
The transfer and limitations of the relationship metaphor in identity-relevant consumption situations
Huang, Hazel H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 244-261)
.
2012
Persistent link: https://www.econbiz.de/10009739814
Saved in:
3
Relationships are complicated : on construct validity when consumer-brand relationships are systems
Ahuvia, Aaron
- In:
Consumer-brand relationships : theory and practice
,
(pp. 204-220)
.
2012
Persistent link: https://www.econbiz.de/10009739817
Saved in:
4
Brand forgiveness : how close brand relationships influence forgiveness
Donovan, Leigh Anne Novak
;
Priester, Joseph R.
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 184-203)
.
2012
Persistent link: https://www.econbiz.de/10009739818
Saved in:
5
Conceptualizing and measuring brand relationship quality
Bruhn, Manfred
;
Eichen, Falko
;
Hadwich, Karsten
; …
- In:
Consumer-brand relationships : theory and practice
,
(pp. 165-183)
.
2012
Persistent link: https://www.econbiz.de/10009739831
Saved in:
6
Love actually? : measuring and exploring consumers' brand love
Heinrich, Daniel
;
Albrecht, Carmen-Maria
;
Bauer, Hans H.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 137-150)
.
2012
Persistent link: https://www.econbiz.de/10009739833
Saved in:
7
Motivations for the brand avoidance relationship
White, Allyn
;
Breazeale, Michael
;
Webster, Cynthia
- In:
Consumer-brand relationships : theory and practice
,
(pp. 57-73)
.
2012
Persistent link: https://www.econbiz.de/10009739838
Saved in:
8
Exploring relationship analogues in the brand space
Miller, Felicia M.
;
Fournier, Susan
;
Allen, Chris T.
- In:
Consumer-brand relationships : theory and practice
,
(pp. 30-56)
.
2012
Persistent link: https://www.econbiz.de/10009739839
Saved in:
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