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~isPartOf:"Contemplating corporate marketing, identity and communication"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
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Search: subject_exact:"Firm reputation"
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Corporate reputation
119
Firmenimage
119
Brand management
44
Markenführung
44
Consumer behaviour
36
Konsumentenverhalten
36
Brand architecture
29
Markenarchitektur
29
Corporate Social Responsibility
28
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Balmer, John M. T.
7
Lombart, Cindy
3
Louis, Didier
3
Urde, Mats
3
Abratt, Russell
2
Greyser, Stephen A.
2
Karaosmanoglu, Elif
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Kernstock, Joachim
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Melewar, T. C.
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Miller, Dale
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Nielsen, Anne Ellerup
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Papasolomou, Ioanna
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Podnar, Klement
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Powell, Shaun
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Rekom, Johan van
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Rindell, Anne
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Ruiz, Belén
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Santos, Fernando Pinto
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Sarstedt, Marko
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Souiden, Nizar
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Berenguer Contrí, Gloria
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Berens, Guido A. J. M.
1
Berg, Bettina
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Contemplating corporate marketing, identity and communication
Journal of retailing and consumer services
The journal of brand management : an international journal
Corporate reputation review : an international journal
137
Journal of business ethics : JOBE
81
Journal of business research : JBR
81
Corporate communications : an international journal
50
SpringerLink / Bücher
47
Academy of Management journal : AMJ
37
The Oxford handbook of corporate reputation
35
Corporate reputation review
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
29
Corporate social responsibility and environmental management
25
The journal of product & brand management
23
International journal of hospitality management
22
Journal of marketing communications
22
International studies of management and organization
20
Reputation Management
20
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Cogent business & management
15
Journal of business ethics : JBE
15
Journal of communication management : an international journal
15
Working paper / National Bureau of Economic Research, Inc.
15
Business & society
14
International journal of contemporary hospitality management
14
NBER Working Paper
13
NBER working paper series
13
Psychology & marketing
13
The Academy of Management review : AMR
13
Corporate reputation : managing opportunities and threats
12
Harvard-Business-Manager : das Wissen der Besten
12
Journal of strategic marketing
12
Organizational identity in practice
12
Qualitative market research : an international journal
12
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ECONIS (ZBW)
119
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119
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1
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
2
Understanding customer participation in CSR activities : the impact of perceptions of CSR, affective commitment, brand equity, and corporate reputation
Kim, Yeonshin
;
Hur, Won-Moo
;
Lee, Luri
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014371801
Saved in:
3
Should reputable e-retailers undertake service activities along with sales?
Xu, Man
;
Tang, Wansheng
;
Zhao, Ruiqing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014364479
Saved in:
4
CSR attributions and the moderating effect of perceived CSR fit on consumer trust, identification, and loyalty
Min, Jihye
;
Kim, Jiyoung
;
Yang, Kiseol
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014253482
Saved in:
5
Can users embed their user experience in user-generated images? : evidence from JD.com
Zhao, Lu
;
Zhang, Mingli
;
Tu, Jianbo
;
Li, Jiagling
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014364633
Saved in:
6
To trust or not to trust? : the interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers
Ginder, Whitney
;
Byun, Sang-Eun
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169588
Saved in:
7
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
8
Impact of customer-based corporate reputation on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator
Choi, Laee
;
Kim, Mi Ran
;
Kwon, He-Boong
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10013170547
Saved in:
9
Differentiated consumer forgiveness for different corporate social irresponsibility domains : the moderating role of corporate reputation and patriotism
Li, Jinhua
;
Liu, Li
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013406924
Saved in:
10
Analyzing the relationship between CSR and reputation in the banking sector
Ruiz, Belén
;
Garcia, Juan A.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012581895
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