Brzezicka, Justyna; Wisniewski, Radosław - In: Contemporary Economics 8 (2014) 4, pp. 353-364
. As a science with vast potential for explaining complex market behaviors, behavioral economics is drifting away from the … classical model of homo oeconomicus deployed by mainstream economics. This paper discusses the significance and role of the homo … oeconomicus model in light of behavioral economics. It analyzes the direction of changes affecting homo oeconomicus, examines the …