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~isPartOf:"Contemporary economic policy : a journal of Western Economic Association International"
~isPartOf:"Journal of travel and tourism marketing"
~person:"Tang, Sio Lai Wendy"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
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Big event
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Consumer behaviour
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Customer satisfaction
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Event marketing
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Event-Marketing
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Großveranstaltung
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Holiday behaviour
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experience
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loyalty
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travel motivation
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Contemporary economic policy : a journal of Western Economic Association International
Journal of travel and tourism marketing
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Linking travel motivation and loyalty in sporting events : the mediating roles of event involvement and experience, and the moderating role of spectator type
Wong, IpKin Anthony
;
Tang, Sio Lai Wendy
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10011484653
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