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Contemporary issues in social media marketing
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Understanding poverty
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Academia goes social media, MOOC, SPOC, SMOC, and SSOC : the digital transformation of higher education institutions and universities
Kaplan, Andreas M.
- In:
Contemporary issues in social media marketing
,
(pp. 20-30)
.
2018
Persistent link: https://www.econbiz.de/10011715050
Saved in:
2
Citizen relationship management by government of India through social media channels
Gupta, Rajan
;
Pal, Saibal
;
Muttoo, Sunil K.
- In:
Contemporary issues in social media marketing
,
(pp. 1-19)
.
2018
Persistent link: https://www.econbiz.de/10011715056
Saved in:
3
Integrating relationships and community building into universities' social media marketing : implications from a case study
Hou, Jenny
- In:
Contemporary issues in social media marketing
,
(pp. 31-45)
.
2018
Persistent link: https://www.econbiz.de/10011715057
Saved in:
4
Social media marketing for B2B : from information to decision to retention
Vize, Roisin
;
Sherrett, Monique
- In:
Contemporary issues in social media marketing
,
(pp. 46-59)
.
2018
Persistent link: https://www.econbiz.de/10011715058
Saved in:
5
Social media stakeholder co-creation of celebrities as human brands
Centeno, Dave
- In:
Contemporary issues in social media marketing
,
(pp. 60-74)
.
2018
Persistent link: https://www.econbiz.de/10011715060
Saved in:
6
Social recruitment : investing in social currency
Sharma, Arti
;
Ghosh, Arunava
- In:
Contemporary issues in social media marketing
,
(pp. 75-89)
.
2018
Persistent link: https://www.econbiz.de/10011715072
Saved in:
7
The struggle of secrecy, safety, and security of social media and smartphones
Zochalski, Ronald M.
- In:
Contemporary issues in social media marketing
,
(pp. 90-101)
.
2018
Persistent link: https://www.econbiz.de/10011715073
Saved in:
8
Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Contemporary issues in social media marketing
,
(pp. 102-116)
.
2018
Persistent link: https://www.econbiz.de/10011715076
Saved in:
9
Social media engagement and return on engagement
Srivastava, Ritu
- In:
Contemporary issues in social media marketing
,
(pp. 117-131)
.
2018
Persistent link: https://www.econbiz.de/10011715077
Saved in:
10
The consumer engagement/return on social media engagement interface : development of a conceptual model
Solem, Birgit A. A.
;
Hellebeek, Linda D.
- In:
Contemporary issues in social media marketing
,
(pp. 132-148)
.
2018
Persistent link: https://www.econbiz.de/10011715079
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