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~isPartOf:"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~person:"Schmidt-Grell, Stefan"
~type_genre:"Case study"
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Journal of strategic marketing
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Social Branding via XING
Ludowig, Carsten
;
Schmidt-Grell, Stefan
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 347-357)
.
2012
Persistent link: https://www.econbiz.de/10009553475
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