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~isPartOf:"Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"Social Branding : Strategien - Praxisbeispiele - Perspektiven"
~subject:"Kfz-Industrie"
~type_genre:"Case study"
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
Journal of strategic marketing
Social Branding : Strategien - Praxisbeispiele - Perspektiven
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Kommunikationspolitik im 21. Jahrhundert
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Management for professionals
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Marketing nach Maß : von der Vielfalt profitieren
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Memorable customer experiences : a research anthology
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Social Branding bei Harley-Davidson Deutschland
Arnezeder, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 237-252)
.
2012
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