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~isPartOf:"Contemporary research in e-branding"
~person:"Kollmann, Tobias"
~person:"Qiu, Liangfei"
~subject:"Online-Marketing"
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Contemporary research in e-branding
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The naming of corporate e-brands
Kollmann, Tobias
;
Suckow, Christina
- In:
Contemporary research in e-branding
,
(pp. 48-60)
.
2009
Persistent link: https://www.econbiz.de/10003778166
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