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~isPartOf:"Contemporary research in e-branding"
~subject:"Markenführung"
~subject:"Web 2.0-Technologien"
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Markenführung
Web 2.0-Technologien
Nonprofit marketing
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Nonprofit-Marketing
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USA
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United States
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Brand management
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Consumer behaviour
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Dienstleistungssektor
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Howard Dean
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Casaló, Luis
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Contemporary research in e-branding
Journal of marketing for higher education
10
International review on public and non-profit marketing
6
Journal of nonprofit & public sector marketing
6
Nonprofit and voluntary sector quarterly
4
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
3
International journal of nonprofit and voluntary sector marketing
3
The Routledge companion to contemporary brand management
3
The journal of brand management : an international journal
3
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
Human resource management in the nonprofit sector : passion, purpose and professionalism
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International journal of nonprofit & voluntary sector marketing
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Journal of business research : JBR
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Journal of marketing communications
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Routledge studies in marketing
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AFP/Wiley fund development series
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Arbeitspapier / HHL, Leipzig Graduate School of Management
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Arts marketing : an international journal ; AM
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Beiträge zum Produkt-Marketing
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Cowles Foundation discussion paper
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Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Funktionen und Leistungen von Nonprofit-Organisationen : 6. Internationales Colloquium der NPO-Forscher, Technische Universität München 25. und 26. März 2004
1
Global business perspectives
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Hochschulmarketing
1
International journal of arts management
1
International journal of public sector management : IJPSM
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of electronic commerce research : JECR
1
Journal of euromarketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of philanthropy and marketing
1
Journal of strategic marketing
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Management research review
1
Marketing-Management und Unternehmensführung : Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag
1
Nonprofit management & leadership
1
Nonprofit marketing : sectoral applications
1
Psychology & marketing
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
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Reihe Wissenschafts- und Forschungsmanagement
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The role of blogs on a successful political branding strategy
Casaló, Luis
;
Guinaliu, Miguel
;
Flavián Blanco, Carlos
- In:
Contemporary research in e-branding
,
(pp. 16-30)
.
2009
Persistent link: https://www.econbiz.de/10003778158
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Impact of internet self-efficacy on e-service brands
Daugherty, Terry
;
Gangadharbatla, Harsha
;
Eastin, Matthew S.
- In:
Contemporary research in e-branding
,
(pp. 176-192)
.
2009
Persistent link: https://www.econbiz.de/10003778201
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