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~isPartOf:"Contemporary thoughts on corporate branding and corporate identity management"
~isPartOf:"European journal of marketing : EJM"
~person:"Varey, Richard J."
~source:"econis"
~subject:"Stakeholder"
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Contemporary thoughts on corporate branding and corporate identity management
European journal of marketing : EJM
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Corporations as storytellers - stakeholders as image builders : toward impressive corporate communication
Langer, Roy
;
Varey, Richard J.
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 205-226)
.
2008
Persistent link: https://www.econbiz.de/10003773436
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