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~isPartOf:"Contemporary thoughts on corporate branding and corporate identity management"
~subject:"Consumer behaviour"
~subject:"Internal communication"
~type:"article"
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Contemporary thoughts on corporate branding and corporate identity management
Journal of business research : JBR
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The journal of brand management : an international journal
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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International journal of hospitality management
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Journal of consumer behaviour : an international research review
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Corporate communications : an international journal
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Health marketing quarterly
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CSR und interne Kommunikation : Forschungsansätze und Praxisbeiträge
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European journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business communication : JBC
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Journal of consumer research : JCR ; an interdisciplinary journal
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Tourism management : research, policies, practice
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Approaches to managing organizational diversity and innovation
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Argumenta oeconomica
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Corporations as storytellers - stakeholders as image builders : toward impressive corporate communication
Langer, Roy
;
Varey, Richard J.
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 205-226)
.
2008
Persistent link: https://www.econbiz.de/10003773436
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