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~isPartOf:"Contributions to Management Science"
~isPartOf:"Strategisches Marketingmanagement"
~subject:"Direktmarketing"
~type_genre:"Hochschulschrift"
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Reputation transfer to enter new B-to-B markets : measuring and modelling approaches
Falkenreck, Christine
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2010
Persistent link: https://www.econbiz.de/10003870974
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