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~isPartOf:"Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen"
~isPartOf:"Journal of marketing"
~person:"Homburg, Christian"
~person:"Melnyk, Valentyna"
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Homburg, Christian
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
Journal of marketing
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of the Academy of Marketing Science
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
4
Research
4
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
4
Die Betriebswirtschaft : DBW
3
European journal of marketing : EJM
2
Journal of business economics : JBE
2
Journal of business research : JBR
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Australasian marketing journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Essays on the effects of brand names and prices on consumer behavior
1
European Sport management quarterly : ESMQ
1
Gabler Research
1
Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
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Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing research : JMR
1
Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
The influence of social norms on consumer behavior : a meta-analysis
Melnyk, Vladimir
;
Carrillat, François A.
;
Melnyk, Valentyna
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 98-120
Persistent link: https://www.econbiz.de/10013258854
Saved in:
2
New product design : concept, measurement, and consequences
Homburg, Christian
;
Schwemmle, Martin
;
Kuehnl, Christina
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10011485860
Saved in:
3
Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
Saved in:
4
The double-edged sword of foreign brand names for companies from emerging countries
Melnyk, Valentyna
;
Klein, Kristina
;
Völckner, Franziska
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 21-37
Persistent link: https://www.econbiz.de/10009670268
Saved in:
5
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
6
Kundenzufriedenheit als Herausforderung für Management und Controlling
Homburg, Christian
- In:
Controlling des Strukturwandels : Standortflexibilität …
,
(pp. 151-176)
.
1996
Persistent link: https://www.econbiz.de/10001293637
Saved in:
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