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~isPartOf:"Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen"
~isPartOf:"Journal of marketing"
~person:"Homburg, Christian"
~subject:"business-to-business marketing"
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Controlling des Strukturwandels : Standortflexibilität und Kundenzufriedenheit schaffen
Journal of marketing
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Looking beyond the horizon : how to approach the customers' customers in business-to-business markets
Homburg, Christian
;
Wilczek, Halina
;
Hahn, Alexander
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 58-77
Persistent link: https://www.econbiz.de/10010419899
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