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~isPartOf:"Corporate brand and corporate reputation"
~source:"econis"
~subject:"Messung"
~subject:"United States"
~type_genre:"Reprint"
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Corporate brand and corporate reputation
Cross-cultural and critical perspectives on brands
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Brand management ; Vol. 1
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Brand management ; Vol. 2
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Marketing-mix strategies - product strategy and promotion strategy
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Brand benefits : how cause related marketing impacts on brand equity, consumer behaviour and the bottom line
2009
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