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~isPartOf:"Corporate brand and corporate reputation"
~subject:"Consumer behaviour"
~type_genre:"Bibliografie enthalten"
~type_genre:"Reprint"
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Corporate brand and corporate reputation
Cross-cultural and critical perspectives on brands
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Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
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When corporate image affects product evaluations : the moderating role of perceived risk
Gürhan-Canli, Zeynep
;
Batra, Rajeev
-
2009
Persistent link: https://www.econbiz.de/10003785061
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