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~isPartOf:"Corporate brand and corporate reputation"
~subject:"Markenführung"
~subject:"Success factor"
~type_genre:"Fallstudie"
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Corporate brand and corporate reputation
Gabler Edition Wissenschaft
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The journal of brand management : an international journal
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Best practice der Markenführung
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Digital Controlling & Simple Finance : die Zukunft der Unternehmenssteuerung
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Diversity in European marketing : text and cases
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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Global business and organizational excellence : a review of research & best practices
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Handbook of research on effective marketing in contemporary globalism
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International journal of electronic business
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International journal of electronic customer relationship management : IJECRM
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Social Media und Brand Community Marketing : Grundlagen, Strategien und Erfolgskonzepte aus der Praxis
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Strong brands, strong relationships
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Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
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2009
Persistent link: https://www.econbiz.de/10003785206
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