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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Foundations of corporate heritage"
~person:"Balmer, John M. T."
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Corporate culture
4
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Marketingmanagement
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Firmenimage
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Balmer, John M. T.
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Corporate communications : an international journal
Foundations of corporate heritage
European journal of marketing : EJM
5
The journal of brand management : an international journal
4
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2
Journal of business research : JBR
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ECONIS (ZBW)
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
2
Corporate heritage, corporate heritage marketing, and total corporate heritage communications : what are they? ; what of them?
Balmer, John M. T.
- In:
Corporate communications : an international journal
18
(
2013
)
3
,
pp. 290-326
Persistent link: https://www.econbiz.de/10010358547
Saved in:
3
Corporate communication and corporate marketing : their nature, histories, differences and similarities
Illia, Laura
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 415-433
Persistent link: https://www.econbiz.de/10009671833
Saved in:
4
Corporate communication and corporate marketing
Balmer, John M. T.
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671839
Saved in:
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