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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen"
~person:"Illia, Laura"
~type:"article"
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Corporate communications : an international journal
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
1
Italian journal of marketing : ITJM
1
Journal of business ethics : JOBE
1
MIT sloan management review
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ECONIS (ZBW)
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Corporate communication and corporate marketing : their nature, histories, differences and similarities
Illia, Laura
;
Balmer, John M. T.
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 415-433
Persistent link: https://www.econbiz.de/10009671833
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2
Guest editorial: Corporate communication and corporate marketing
Balmer, John M. T.
;
Illia, Laura
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 412-414
Persistent link: https://www.econbiz.de/10009671836
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