//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Medien"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Social Web
265
Social web
265
Internet marketing
170
Online-Marketing
170
Consumer behaviour
156
Konsumentenverhalten
156
Brand management
108
Markenführung
108
Relationship marketing
71
Brand image
70
Markenimage
70
Viral marketing
62
Virales Marketing
62
Social media
58
social media
53
Public relations
49
Öffentlichkeitsarbeit
49
Brand
44
Markenartikel
43
Advertising effects
31
Werbewirkung
31
Facebook
27
Communication
26
Advertising
25
Werbung
24
Kommunikation
23
Social network
23
Soziales Netzwerk
23
Online retailing
22
Online-Handel
22
Internal communication
21
Interne Kommunikation
21
Marketing management
20
Marketingmanagement
20
Communication media
15
Kommunikationsmedien
15
Corporate reputation
14
Crisis management
14
Customer integration
14
more ...
less ...
Online availability
All
Undetermined
50
Free
1
Type of publication
All
Article
71
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
71
Language
All
English
71
Author
All
Guzman, Francisco
2
Kennedy, Eric
2
Pelet, Jean-Eric
2
Wallace, Elaine
2
Abuljadail, Mohammad
1
Agrebi, Meriem
1
Alvandi, Mohsen
1
Amelia, Maria Veronica
1
Annamalai, Balamurugan
1
Ansari, Azarnoush
1
Antoniadis, Ioannis
1
Arcand, Manon
1
Areni, Charles Scott
1
Assimakopoulos, Costas
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Babakus, Emin
1
Ballerini, Jacopo
1
Bao, Tong
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Barretta, Paul G.
1
Barrichello, Alcides
1
Baudry, Damien
1
Billore, Aditya
1
Brandtweiner, Roman
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Brünink, Leonine A.
1
Bình Nghiêm-Phú
1
Cai, Jian
1
Chan, Terri H.
1
Chandon, Jean Louis
1
Chang, Chia-Wen
1
Cheng, Robin
1
Cooper, Tony
1
Cova, Bernard
1
Dangi, Hamendra Kumar
1
Dekay, Sam H.
1
more ...
less ...
Published in...
All
Corporate communications : an international journal
International journal of internet marketing and advertising : IJIMA
The journal of product & brand management
Journal of business research : JBR
93
Journal of retailing and consumer services
68
Industrial marketing management : the international journal for industrial and high-tech firms
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
27
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Journal of strategic marketing
22
The journal of brand management : an international journal
21
Technological forecasting & social change : an international journal
20
Business horizons
19
International journal of electronic marketing and retailing : IJEMR
18
Marketing intelligence & planning
18
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
Journal of service management
17
The journal of services marketing
16
Journal of marketing communications
15
International journal of business information systems : IJBIS
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of electronic customer relationship management : IJECRM
13
Journal of the Academy of Marketing Science
13
Cogent business & management
12
Journal of hospitality marketing & management
12
Journal of marketing management : JMM ; journal of the Academy of Marketing
12
Tourism management : research, policies, practice
12
Journal of electronic commerce research : JECR
11
Journal of marketing management : MM
11
Psychology & marketing
11
International journal of electronic commerce : IJEC
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of customer behaviour
10
Journal of global marketing
10
The journal of business & industrial marketing
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of fashion marketing and management
9
more ...
less ...
Source
All
ECONIS (ZBW)
71
Showing
1
-
10
of
71
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
4
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
5
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
6
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
7
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
8
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
9
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
10
Customer engagement : a systematic review and future research agenda
Kaur, Gurveen
;
Deshwal, Pankaj
;
Dangi, Hamendra Kumar
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 148-180
Persistent link: https://www.econbiz.de/10014318250
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->