//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"marketing communications"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Marketing communications
8
Marketing management
6
Marketingmanagement
6
Communication
5
Kommunikation
5
Public relations
4
Öffentlichkeitsarbeit
4
Consumer behaviour
3
Corporate communications
3
Konsumentenverhalten
3
Social Web
3
Social media
3
Social web
3
Ethnic marketing
2
Integrated marketing communications
2
Internal communication
2
Interne Kommunikation
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Organisationstheorie
2
Organization theory
2
Organizational theory
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
1
Animated logos
1
Basic principles
1
Big Data
1
Big data
1
China
1
Chinese consumers
1
Commodification
1
Communication management
1
Company innovativeness
1
Company power
1
Construal levels
1
Consumer studies
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Laroche, Michel
1
Milne, George R.
1
Swani, Kunal
1
Teng, Lefa
1
Published in...
All
Corporate communications : an international journal
Journal of business research : JBR
European journal of marketing : EJM
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of marketing communications
4
Central European business review : CEBR
2
European journal of marketing
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
2
Marketing intelligence & planning
2
AMS review : official publication of the Academy of Marketing Science
1
Asia Pacific journal of marketing and logistics
1
Business horizons
1
Conference proceedings Trends in Business Communication 2020
1
Economic analysis : EA
1
European research studies
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sport management and marketing : IJSMM
1
International journal of sports marketing & sponsorship
1
International marketing review
1
Journal of business strategy
1
Journal of global fashion marketing : JGfM
1
Journal of global marketing
1
Journal of marketing
1
Journal of marketing for higher education
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Journal of retailing and consumer services
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
1
Market : review for marketing theory and practice
1
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
1
Palgrave Studies of Marketing in Emerging Economies
1
Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives
1
REGE revista de gestão
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
2
Evaluating Facebook brand content popularity for service versus goods offerings
Swani, Kunal
;
Milne, George R.
- In:
Journal of business research : JBR
79
(
2017
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011745171
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->