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~isPartOf:"Corporate communications : an international journal"
~isPartOf:"Journal of media business studies"
~isPartOf:"Public relations metrics : research and evaluation"
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Advertising corporate social responsibility : results from an experimental manipulation of key message variables
Pomering, Alan
;
Johnson, Lester W.
;
Noble, Gary
- In:
Corporate communications : an international journal
18
(
2013
)
2
,
pp. 249-263
Persistent link: https://www.econbiz.de/10009748729
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