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~isPartOf:"Corporate communications : an international journal"
~subject:"Advertising"
~subject:"Online-Handel"
~subject:"Public relations"
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Advertising
Online-Handel
Public relations
Social Web
52
Social web
52
Öffentlichkeitsarbeit
37
Social media
28
Communication
17
Internal communication
17
Interne Kommunikation
17
Internet marketing
16
Online-Marketing
16
Kommunikation
14
Crisis management
12
Krisenmanagement
12
Corporate Social Responsibility
10
Corporate social responsibility
10
Corporate reputation
9
Firmenimage
9
Corporate communications
7
Stakeholder
7
Risikokommunikation
6
Risk communication
6
Consumer behaviour
5
Konsumentenverhalten
5
Social network
5
Soziales Netzwerk
5
Viral marketing
5
Virales Marketing
5
Web 2.0 technologies
5
Web 2.0-Technologien
5
Beziehungsmarketing
4
Corporate communication
4
Crisis communication
4
Deregulation
4
Deregulierung
4
Facebook
4
Relationship marketing
4
Reputation
4
Strategic management
4
Strategisches Management
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38
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English
38
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Etter, Michael Andreas
2
Haigh, Michel M.
2
Ki, Eyun-Jung
2
Aeschlimann, Lea
1
Agerdal-Hjermind, Annette
1
Berg, Annelieke C. van den
1
Berger, Bruce K.
1
Borau-Boira, Elena
1
Brewer, Steven
1
Brubaker, Pamela K.
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Byrd, Simone
1
Cacciatore, Michael A.
1
Capriello, Antonella
1
Castelló-Martínez, Araceli
1
Catalan-Matamoros, Daniel
1
Chen, Feifei
1
Cho, Soyoen
1
Chong, Aaron Chee Yang
1
Colleoni, Elanor
1
Conte, Francesca
1
Dalla-Pria, Lisa
1
Dekay, Sam H.
1
Denner, Nora
1
Doncel-Martín, Israel
1
Dorčić, Jelena
1
Elías, Carlos
1
Eray, Tugce Ertem
1
Freberg, Karen
1
Gregorić, Maja
1
Guidry, Jeanine D.
1
Hoffmann, Christian
1
Holladay, Sherry J.
1
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Huh, Jisu
1
Imes, Rebecca
1
Jin, Yan
1
Johansen, Britt Foget
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Johansen, Winni
1
Karjalouto, Heikki Ensio
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Kim, Soo Yeon
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Corporate communications : an international journal
Journal of business research : JBR
72
Journal of retailing and consumer services
60
International journal of advertising : the review of marketing communications
46
International journal of internet marketing and advertising : IJIMA
38
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
33
Information systems research : ISR
29
Journal of management information systems : JMIS
29
Technological forecasting & social change : an international journal
28
Journal of communication management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Electronic commerce research
24
International journal of hospitality management
24
Journal of promotion management : innovations in planning and applied research
24
International journal of electronic marketing and retailing : IJEMR
20
Journal of marketing communications
20
Springer eBook Collection
20
International journal of business information systems : IJBIS
19
International journal of electronic commerce : IJEC
19
Journal of electronic commerce research : JECR
19
Journal of internet commerce
19
SpringerLink / Bücher
19
Management science : journal of the Institute for Operations Research and the Management Sciences
18
Tourism management : research, policies, practice
15
Journal of promotion management : JPM
14
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
14
International journal of contemporary hospitality management
13
Psychology & marketing
13
Electronic markets : EM ; the international journal of electronic commerce and business media
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of advertising : the quarterly review of marketing communications
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
Journal of advertising research
11
Journal of marketing
11
Business horizons
10
Cogent business & management
10
Electronic commerce research and applications
10
International journal of technology marketing : IJTMkt
10
Journal of business ethics : JOBE
10
Journal of strategic marketing
10
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ECONIS (ZBW)
38
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1
Relational cultivation strategies and community building on Fortune 500 company corporate blogs
Eray, Tugce Ertem
;
Ki, Eyun-Jung
- In:
Corporate communications : an international journal
27
(
2022
)
1
,
pp. 188-203
Persistent link: https://www.econbiz.de/10012798026
Saved in:
2
Editorial: virtual communication, organisational reputation and (mis)trust
Topic, Martina
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 685-691
Persistent link: https://www.econbiz.de/10014334580
Saved in:
3
Pandemic messaging to connect or to sell? : B2B messaging strategies on LinkedIn regarding COVID-19
Brewer, Steven
;
Imes, Rebecca
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 692-706
Persistent link: https://www.econbiz.de/10014334582
Saved in:
4
Content posted by Spanish automotive sector brands on YouTube : branded content, insights and environmental commitment
Castelló-Martínez, Araceli
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10014288223
Saved in:
5
Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
6
Corporate social responsibility and public diplomacy as formulas to reduce hate speech on social media in the fake news era
Doncel-Martín, Israel
;
Catalan-Matamoros, Daniel
; …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 340-352
Persistent link: https://www.econbiz.de/10014288232
Saved in:
7
A survey of corporate communication professionals' perspective on social listening and analytics
Yavuz, Şenay
;
Tire, Engin
- In:
Corporate communications : an international journal
28
(
2023
)
4
,
pp. 564-581
Persistent link: https://www.econbiz.de/10014288336
Saved in:
8
Corporate communication on social media : a case study before and during pandemic COVID-19
Mušanović, Jelena
;
Dorčić, Jelena
;
Gregorić, Maja
- In:
Corporate communications : an international journal
28
(
2023
)
4
,
pp. 582-598
Persistent link: https://www.econbiz.de/10014288338
Saved in:
9
People want to see people? : personalization on Facebook as a tool for corporate communications
Denner, Nora
;
Schneider, Hannah
- In:
Corporate communications : an international journal
28
(
2023
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10013553996
Saved in:
10
Building a socially responsible global community? : communicating B Corps on social media
Lepkowska-White, Elzbieta
;
Parsons, Amy L.
;
Wong, Bridget
; …
- In:
Corporate communications : an international journal
28
(
2023
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10013554000
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