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~isPartOf:"Corporate communications : an international journal"
~subject:"Perception"
~subject:"USA"
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Perception
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1985-2012
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Advertising
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Advertising effects
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Attention
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Color
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Kyrousi, Antigone G.
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Panigyrakis, George G.
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Corporate communications : an international journal
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
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Journal of marketing communications
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The journal of media economics
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Ross School of Business working paper series
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The journal of services marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Advances in applied microeconomics : a research annual
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Advances in business marketing : a research annual
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising and violence : concepts and perspectives
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Breaking new ground in theory and practice
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Cross-cultural and critical perspectives on brands
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Cutting edge international research
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Discussion papers / Centre for Industrial Economics, Institute of Economics, University of Copenhagen
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Enhancing knowledge development in marketing ; Vol. 21
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Eurasian business review
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International advertising and communication : current insights and empirical findings
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Color effects in print advertising : a research update (1985 - 2012)
Panigyrakis, George G.
;
Kyrousi, Antigone G.
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 233-255
Persistent link: https://www.econbiz.de/10011401357
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