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~isPartOf:"Corporate communications : an international journal"
~subject:"Social Web"
~subject:"Verbraucher"
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Corporate communications : an international journal
International journal of advertising : the review of marketing communications
39
International journal of internet marketing and advertising : IJIMA
21
Journal of promotion management : innovations in planning and applied research
19
Journal of advertising research
17
Journal of business research : JBR
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International journal of advertising : the quarterly review of marketing communications
10
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Journal of advertising
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Psychology & marketing
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of current issues and research in advertising
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Journal of marketing communications
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Cogent business & management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Research
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Springer eBook Collection
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CESifo working papers
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of consumer behaviour
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Technological forecasting & social change : an international journal
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European journal of marketing : EJM
3
International journal of electronic commerce : IJEC
3
International journal of technology marketing : IJTMkt
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Journal of customer behaviour
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Journal of electronic commerce research : JECR
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Journal of global marketing
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Journal of internet commerce
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Journal of marketing
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of applied business research
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Young consumers : insight and ideas for responsible marketers
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Advertising theory
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Challenges in an age of dis-engagement
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Challenges of digital advertising from the study of the influencers' phenomenon in social networks
Borau-Boira, Elena
;
Pérez-Escoda, Ana
;
Ruiz-Poveda …
- In:
Corporate communications : an international journal
28
(
2023
)
2
,
pp. 325-339
Persistent link: https://www.econbiz.de/10014288228
Saved in:
2
Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan
- In:
Corporate communications : an international journal
21
(
2016
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
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