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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Employer Branding : Arbeitgeber positionieren und präsentieren"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketingmanagement"
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Search: subject_exact:"Corporate image"
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Marketingmanagement
Corporate reputation
235
Firmenimage
235
Reputation
108
Brand management
50
Markenführung
50
Public relations
49
Öffentlichkeitsarbeit
49
Corporate Social Responsibility
37
Corporate social responsibility
37
Corporate culture
31
Unternehmenskultur
31
Brand image
29
Markenimage
29
Consumer behaviour
27
Konsumentenverhalten
27
Stakeholder
25
corporate reputation
25
Brand architecture
20
Markenarchitektur
20
HR marketing
18
Personalmarketing
18
Deutschland
17
Germany
17
USA
17
United States
17
Beziehungsmarketing
16
Relationship marketing
16
Social Web
15
Social web
15
Confidence
14
Vertrauen
14
Marketing management
13
Corporate image
11
Personality psychology
11
Persönlichkeitspsychologie
11
Firm performance
10
Führungskräfte
10
Managers
10
Personalbeschaffung
10
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English
13
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Balmer, John M.T.
2
Jeon, Byung Joo
2
Jones, Joseph
2
Jung, Hong Seob
2
Kim, Kyung Hoon
2
Lu, Wei
2
Podnar, Klement
2
Andersen, Sophie Esmann
1
Balmer, John M. T.
1
Baumgarth, Carsten
1
Beukel, Karin
1
Burghausen, Mario
1
Chebat, Jean-Charles
1
Davies, Iain
1
Discua Cruz, Allan
1
El Hedhli, Kamel
1
Henseler, Jörg
1
Herstein, Ram
1
Jaffe, Eugene D.
1
Johansen, Trine Susanne
1
Kristal, Samuel
1
Lee, Zoe
1
Lukas, Bryan A.
1
Merlo, Omar
1
Miles, Angela
1
Mitki, Yoram
1
Shi, Lei
1
Spielmann, Nathalie
1
Tyler, Beverly B.
1
Whitwell, Gregory J.
1
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Corporate reputation review : an international journal
Employer Branding : Arbeitgeber positionieren und präsentieren
Journal of business research : JBR
European journal of marketing : EJM
11
The journal of brand management : an international journal
10
Corporate communications : an international journal
5
Contemplating corporate marketing, identity and communication
4
Europäische Hochschulschriften / 5
4
Journal of marketing management : MM
3
The journal of product & brand management
3
International studies of management and organization
2
Journal of communication management : an international journal
2
Journal of marketing communications
2
Marketing intelligence & planning
2
AMS review : official publication of the Academy of Marketing Science
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Betriebswirtschaftliche Diskussionsbeiträge
1
Betriebswirtschaftliche Forschungsergebnisse
1
Building corporate identity, image and reputation in the digital era
1
Central European business review : CEBR
1
Corporate transparency : wie Unternehmen im Glashaus-Zeitalter Wettbewerbsvorteile erzielen
1
Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung (WZB), Forschungsschwerpunkt Organisation und Wissen, Abteilung Innovation und Organisation
1
ERIM report series research in management
1
ESMT working paper
1
Elgar encyclopedias in business and management
1
Enlightening tourism : ET ; a pathmaking journal
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European Journal of Marketing
1
European management journal
1
European research studies
1
Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
1
Foundations of corporate heritage
1
Gabler Research / Marktorientiertes Management
1
Gabler-Edition Wissenschaft
1
Gabler-Edition Wissenschaft / Marktorientiertes Management
1
Gründerpraxis : wie Sie Ihre Firma sicher gründen, Kunden gewinnen und erfolgreich wachsen
1
IIMB management review
1
International journal of business & management : IJoBM
1
International journal of business performance management
1
International journal of emerging markets
1
International journal of hospitality management
1
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ECONIS (ZBW)
13
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1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
2
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
3
Navigating relative invariance : perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution
Lee, Zoe
;
Davies, Iain
- In:
Journal of business research : JBR
129
(
2021
),
pp. 813-825
Persistent link: https://www.econbiz.de/10012509748
Saved in:
4
Place as a nexus for corporate heritage identity : an international study of family-owned wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 826-837
Persistent link: https://www.econbiz.de/10012509749
Saved in:
5
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
6
Non-effectual, non-customer effectual, or customer-effectual : a conceptual exploration of the applicability of the effectuation logic in startup brand identity construction
Shi, Lei
;
Miles, Angela
- In:
Journal of business research : JBR
113
(
2020
),
pp. 168-179
Persistent link: https://www.econbiz.de/10012230458
Saved in:
7
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
8
Corporate heritage identity management and the multi-modal implementation of a corporate heritage identity
Burghausen, Mario
;
Balmer, John M. T.
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2311-2323
Persistent link: https://www.econbiz.de/10010401988
Saved in:
9
Marketing's reputation and influence in the firm
Merlo, Omar
;
Lukas, Bryan A.
;
Whitwell, Gregory J.
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 446-452
Persistent link: https://www.econbiz.de/10009507161
Saved in:
10
Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image
Kim, Kyung Hoon
;
Jeon, Byung Joo
;
Jung, Hong Seob
;
Lu, Wei
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1612-1617
Persistent link: https://www.econbiz.de/10009681914
Saved in:
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