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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Employer Branding : Arbeitgeber positionieren und präsentieren"
~isPartOf:"Journal of business research : JBR"
~subject:"Unternehmenskultur"
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Search: subject_exact:"Corporate image"
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Unternehmenskultur
Corporate reputation
235
Firmenimage
235
Reputation
108
Brand management
50
Markenführung
50
Public relations
49
Öffentlichkeitsarbeit
49
Corporate Social Responsibility
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Corporate social responsibility
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Brand image
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corporate reputation
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Balmer, John M.T.
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Corporate reputation review : an international journal
Employer Branding : Arbeitgeber positionieren und präsentieren
Journal of business research : JBR
The journal of brand management : an international journal
24
Corporate communications : an international journal
17
Organizational identity in practice
12
European journal of marketing : EJM
11
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
6
Journal of marketing communications
5
Marketing intelligence & planning
5
SpringerLink / Bücher
5
The journal of product & brand management
5
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Facets of corporate identity, communication, and reputation
4
International journal of selection and assessment
4
International studies of management and organization
4
Journal of business ethics : JOBE
4
Journal of strategic marketing
4
Academy of Management journal : AMJ
3
Business research quarterly : BRQ
3
Contemplating corporate marketing, identity and communication
3
Corporate brand and corporate reputation
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of world business : JWB
3
Organizational identity : a reader
3
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
3
The marketing review
3
Business horizons
2
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
Faculty & research / Insead : working paper series
2
Handbuch Unternehmenskommunikation
2
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
2
Human relations
2
Human resource management
2
Image theory : theoretical and empirical foundations
2
International journal of business communication : IJBC ; a publication of the Association of Business Communication
2
International journal of sports marketing & sponsorship
2
Journal of communication management
2
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ECONIS (ZBW)
31
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1
The corporate reputation and consumer-company identification link as a sensemaking process : a cross-level interaction analysis
Wolter, Jeremy S.
;
Donavan, D. Todd
;
Giebelhausen, Michael
- In:
Journal of business research : JBR
132
(
2021
),
pp. 289-300
Persistent link: https://www.econbiz.de/10012581608
Saved in:
2
Reimagining attraction and retention of hospitality management talent : a multilevel identity perspective
King, Ceridwyn
;
Madera, Juan M.
;
Lee, Lindsey
;
Murillo, …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 251-262
Persistent link: https://www.econbiz.de/10012663295
Saved in:
3
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
4
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
5
Navigating relative invariance : perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution
Lee, Zoe
;
Davies, Iain
- In:
Journal of business research : JBR
129
(
2021
),
pp. 813-825
Persistent link: https://www.econbiz.de/10012509748
Saved in:
6
Place as a nexus for corporate heritage identity : an international study of family-owned wineries
Spielmann, Nathalie
;
Discua Cruz, Allan
;
Tyler, Beverly B.
- In:
Journal of business research : JBR
129
(
2021
),
pp. 826-837
Persistent link: https://www.econbiz.de/10012509749
Saved in:
7
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
8
Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
Journal of business research : JBR
131
(
2021
),
pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
Saved in:
9
Impact of customers' perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry : the role of corporate reputation
Swaen, Valérie
;
Démoulin, Nathalie
;
Pauwels-Delassus, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 709-721
Persistent link: https://www.econbiz.de/10012545113
Saved in:
10
Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François
;
Swaen, Valérie
;
De Roeck, Kenneth
- In:
Journal of business research : JBR
126
(
2021
),
pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
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