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~isPartOf:"Corporate reputation review : an international journal"
~isPartOf:"Journal of economic theory"
~person:"Heslop, Louise A."
~subject:"Brand management"
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Corporate reputation review : an international journal
Journal of economic theory
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Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
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