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Brand architecture
3
Corporate Social Responsibility
3
Corporate reputation
3
Corporate social responsibility
3
Firmenimage
3
Markenarchitektur
3
Brand management
2
Markenführung
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Perception
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Wahrnehmung
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Arbeitsverhalten
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Beziehungsmarketing
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CSR
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CSR perception
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Consumer behaviour
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Corporate culture
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Ghana
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business sustainability
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competitive advantage
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corporate brand equity
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corporate brand pride
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corporate brands
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corporate distrust
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corporate hypocrisy
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corporate social responsibility (CSR) perception
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customer citizenship behavior
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Hur, Won-Moo
2
Amoasi, Richard
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Jang, Joon Hyo
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Jung, Chang Mo
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Kim, Hanna
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Wu, Xiaodan
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Corporate social responsibility and environmental management
The journal of brand management : an international journal
56
European journal of marketing : EJM
25
Journal of business research : JBR
25
The journal of product & brand management
13
Corporate communications : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International studies of management and organization
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Building corporate identity, image and reputation in the digital era
5
Marketing intelligence & planning
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Health marketing quarterly
2
International journal of hospitality management
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business ethics : JOBE
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of the Academy of Marketing Science
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Wu, Xiaodan
;
Amoasi, Richard
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 433-447
Persistent link: https://www.econbiz.de/10014465292
Saved in:
2
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
3
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes
Hur, Won-Moo
;
Kim, Hanna
;
Jang, Joon Hyo
- In:
Corporate social responsibility and environmental management
23
(
2016
)
6
,
pp. 345-357
Persistent link: https://www.econbiz.de/10011643645
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