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~isPartOf:"Corporate social responsibility in the digital age"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Case study"
~type_genre:"Government document"
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Öffentlichkeitsarbeit
Corporate Social Responsibility
5
Corporate social responsibility
5
Social Web
4
Social web
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Public relations
3
Website
3
Marketing
2
Pfizer Inc.
2
1997-2010
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Arctic
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British Petroleum Company
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Greenpeace International
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Hungary
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Kraft Foods Inc
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Royal Dutch Shell Group of Companies <London>
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Sanofi-Aventis <Paris>
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Adi, Ana
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Grigore, Georgiana
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McQueen, David
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Pataki, György
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Corporate social responsibility in the digital age
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und Politik
7
Communicating corporate social responsibility : perspectives and practice
2
Social-Media-Handbuch : Theorien, Methoden, Modelle
2
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
2
Analyzing the strategic role of social networking in firm growth and productivity
1
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
CIO
1
Corporate communications : an international journal
1
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of nonprofit & voluntary sector marketing
1
Journal of marketing management : MM
1
Kommunikationswissenschaft
1
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
1
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
1
PR-Kampagnen
1
Public relations case studies : Fallbeispiele aus der Praxis
1
Reihe Electronic Commerce
1
Schriftenreihe Internet : Praxis und Zukunftsanwendungen des Internets
1
Social entrepreneurship as a catalyst for social change
1
Strategies and communications for innovations : an integrative management view for companies and networks
1
The dark side of social media : a consumer psychology perspective
1
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
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ECONIS (ZBW)
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CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
2
CSR and new battle lines in online PR war : a case study of the energy sector and its discontents
McQueen, David
- In:
Corporate social responsibility in the digital age
,
(pp. 99-125)
.
2015
Persistent link: https://www.econbiz.de/10010513432
Saved in:
3
Digital reflections of pharmaceutical companies and their CSR communication strategies
Grigore, Georgiana
;
Adi, Ana
;
Theofilou, Anastasios
- In:
Corporate social responsibility in the digital age
,
(pp. 221-239)
.
2015
Persistent link: https://www.econbiz.de/10010513424
Saved in:
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